There has been a video explosion on social media in recent years. Predictably, this exponential growth will constantly continue in the upcoming years. Cisco Visual Networking Index (2017-2022) forecasts that 82% of all consumers and businesses traffic on the Internet will be directed to video content by 2022. Taking up the dominant portion of the whole Internet traffic, video will become the most popular content consumed globally. However, if you are not convinced of this fact, why don’t you look at the following video statistics and video trends 2019?
Video Statistics from 2016 – 2019
Video Predominates over other Forms of Content
According to Wyzowl survey conducted in 2016, where both text and video are available on the same web page, 69% of users would prefer to watch a video. Undoubtedly, video is starting to replace the written words. It also challenges other forms of content like emails, newsletters, images, blog articles, infographics, and podcasts.
In case the statistics from Wyzowl is not persuasive enough for you, let’s look at the below column chart, published by HubSpot in the third quarter of 2017. As you can see, 54% of consumers would love to watch videos to receive information from their supported brand or business. Of course, video cannot totally replace other forms of content, yet it predominates over them.
Video Increases Search Traffic and Time-on-Page
Not only people prefer video, but also the best search engines like Google or YouTube love video. To illustrate how this idea works, firstly, let’s look at some statistics. A research shows that if your site has a video, it is more likely to show up on Google first page 50 times than a website without video. Furthermore, embedding video in your blog posts can attract three times as many inbound links as posts without video.
Search engines are always looking for content that can engage viewers. Definitely, no forms of content can entice more numerous and longer page views like video. With the combination of all-in-one forms of content: text, image, infographic, and sound, video has the ability to keep viewers watch it as long as it can convey valuable and interesting information. Video Marketing Statistics 2019 by Wyzowl reveals that 84% of marketers recognized the effectiveness of video in driving traffic to their website. Besides, 80% of marketers said video increased dwell time on their page. Obviously, video can be a really valuable tool for increasing both traffic and time-on-page for your site.
Video Drives more Leads and Sales
Positive video experiences can absolutely affect consumer’s purchasing behavior. A video can convert an audience from a normal viewer to a lead, then from a lead to a customer. Below are some statistics to illustrate this idea. Think with Google reveals that aproximately 50% of internet users look for video related to product or service before visiting a store. Besides, according to Wyzowl, in 2016, 77% of consumers were convinced to buy a product or service by watching a video. In 2018, 79% of consumers purchased a piece of software or application through watching a brand video.
Video Trends 2019
Feel inspired by those above video statistics and want to leverage the power of video to meet your marketing goals? Here are some video trends 2019 that you may want to know before pressing the record button:
Paid Course Video is Favorable
2019 is the year of the exponential rise in paid course video. In case you do not have any idea of what paid course video is, you can visit Udemy, which is famous for providing online course video. In 2018, Udemy had around 100,000 courses on various topics, from designing, marketing to data science, business, etc. As of October 2018, Udemy had over 24 million registered users since its launch in 2010. This number shows that millions of people all around the world are interested in course video. This number is still growing in 2019, forming one of the prominent video trends for this year.
New Forms of Video are Emerging
The past few years have witnessed the explosion of new forms of video. Virtual reality, 360 degree video, storytelling, animated video, explainer video, whiteboard, live video, just to name a few. These video types are not just new marketing buzzwords, some of them are rapidly emerging. More specifically, virtual reality and 360 degree video are forcasted to become this year’s video phenomenon. Accordingly, businesses will continue amusing their audiences by delivering a unique and immersive experiences with 360 degree video. Besides, the upgrading in virtual reality technology will make VR video explode.
Screencasting Video is on the Rise
Video is good for marketing. That is already proven. However, do the benefits of creating a video exceed the amount of money, time, and effort needed to succeed? In fact, creating a video requires lots of technical equipment and many complicated steps. These steps may include planning, scripting, learning how to use camera, setting up studio, shooting, organizing footage, editing video, choosing music, recording voiceover, etc. Comparatively, screencasting video is much easier and cheaper. To make a screencasting video, all you need to prepare is just a powerful screen recorder, a microphone, and a webcam. Then, you can hit the record button immediately.
Screencasting is the best and most effective option for creating how-to video, demo video, or software simulation. These type of videos can show off exactly what your product is and how to use it. They also help to bring truly real experiences about using that product for consumers. Thanks to the reasonable cost and easy-to-use feature, screencasting video will become one of the big video trends 2019. With the screencasting function, gone are the days in which investing in videos was a luxury only a few could afford.