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Screencasting & eLearning

How Screencasts Help Improving Customer Retention

According to many marketing gurus, one of the key techniques for retaining customers is by improving customer experience through videos, especially screencasts. With the rise of smart devices, recorded videos are accessible to customers anytime and anywhere. They can play, watch, pause, stop, and replay screencasts as many times as they need. For more information about benefits of screencasts, refer to Why We Love Screencasts and You Should Too.

In this article, we bring you two effective ways to increase customer retention by using screencasts. Once mastering these techniques, you will build long-term customer relations, stay profitable, and make your brand stand out from the crowd.

ActivePresenter 7 New Features and Enhancements – Newly-Designed User Interface

Each ActivePresenter release always aims to create a better experience for users in the form of new features and enhancements. ActivePresenter 7 is coming soon with all of that, including the newly-designed User Interface, letting you create professional video demonstrations, interactive software simulations, and high-quality eLearning contents much easier than ever. This article will outline the user interface changes in ActivePresenter 7, which will surely help you interact with the application and streamline your workflows far better.

A lot of additions and enhancements for screen screencasting and eLearning authoring will be saved for the next articles. So, don’t forget to follow ActivePresenter blog to update the newest features in ActivePresenter 7.

How To Record Screen And Edit Recorded Videos With ActivePresenter

There are a larger number of screen recording tools (also called screencasting tools) out there. Basically, the simplest screen recorders just capture what’s happening on the screen, and allow you to save recorded videos in the common formats like MP4. Besides, there are also a few screencasting tools having some basic video editing options but watermarks added to the output videos.

However, when technology advances and user demands are on the rise, an application with just the facility for recording screen seems to be not enough. You may need a full-featured application which supports the capabilities to record screen, change the volume, adjust the speed, and insert background music into recorded videos, etc.

Then, here is the solution to meet all your requirements: ActivePresenter. This is a screen recording, video editing, and eLearning authoring tool with a large variety of powerful features, helping you to capture screen and edit captured videos in a matter of minutes. More importantly, ActivePresenter free version provides full access to all video editing features, and you can edit videos without time limit, watermarks, and pop-up ads.

Still not convinced? So, let’s take a closer look at how you can both record screen and edit recorded videos just using ActivePresenter.

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