(Last Updated: April 22, 2022)

When hearing the term “Gamification”, you might think of something related to games. That’s somehow right but not enough. So, what Gamification is and what are its benefits in non-game industry, especially in eLearning? Let’s find out in this article.

What is Gamification?

Gamification is the implementation of game elements in non-game contexts to boost participants’ excitement and engagement.


History of Gamification

Before officially created in 2002 by Nick Pelling – a game designer, the term “Gamification” had sprouted in the 1890s when Sperry and Hutchinson Company used S&H Green Stamps as rewards to accumulate and exchange goods for their customers. However, it was not until the 21st century that Gamification became popular and was widely used in many fields including marketing, product design, software product development and of course, eLearning.

S&H Green Stamps are the first example of adopting gamification in marketing

(image source: wikimedia)

A Typical Example of Gamification

A typical example of the benefit of Gamification in marketing is Facebook’s strategy to attract more users. Nowadays, Facebook is probably the best known of the social network sites, where users can connect with their family and friends, post status, images, videos, share links and so on. As owning a mass of users, Facebook has recently launched a gameshow platform with an interactive video called Confetti, where viewers answer trivia questions with winners splitting the cash. And the result is as it expected. Since the first launch in July 2018 in the U.S., Confetti has gained a huge number of participants and recently expanded to Canada, Mexico, the UK, Thailand, India, the Philippines and Vietnam via Facebook Watch. That’s how Gamification can motivate involvement.

Facebook Confetti Gameshow

(image source: Facebook)

What are the Benefits of Gamification in eLearning?

eLearning has adopted Gamification for training because of its tremendous benefits to engage learners and enhance their learning ability.

Stimulate Competition

The most common elements in games are points, badges, and leaderboards. These are always the key factors in games which stimulate players to be more excited and engaged. Therefore, eLearning uses such game elements to create an environment that makes learners feel more involved and motivated. Learners will get points if they complete right actions and will move to the next level if they gain a predetermined number of points. Learners will get badges as symbolic rewards for their achievement. Leaderboards signify progress and rank learners against others. Leaderboards may depend on the number of points and achievements that learners get. We could say that these are 3 significant elements with which learners can compare their results and attempt to improve their rankings.

a set of ranking icons

(image source: https://www.freepik.com/free-vector/ranking-icons-set_1529990.htm)

Create Friendly Environment

Moreover, Gamification creates a friendly environment where learners feel comfortable and relaxed: Whenever learners make mistakes, they will get feedback instantaneously and have another chance to start over. This freedom of failure allows them to gain experience without any fear.

learners can restart the game whenever they make mistakes

Promote Retention

Most importantly, Gamification promotes learning ability thanks to the engaged games that provides a lot of fun for learners. Learners can learn and experience “fun” while playing games. This level of fun also promotes engagement of learners and therefore increase their retention in learning.

kids are excited about eLearning

Develop Skills

Last but not least, Gamification provides an effective learning environment with real situations and challenges. It encourages learners to develop skills in the real life such as time management, teamwork, competition, and critical thinking.

students develop skills for real life situation thanks to gamification


Gamification has become one of the rising trends for eLearning in the past few years, along with other elements like Mobile Learning and Microlearning. Gamification promotes learning and motivates learners in terms of involvement and inspiration. To get ready for creating an eLearning course with Gamification involved, we bring you one of the most powerful eLearning authoring tools: ActivePresenter. We can easily create games for eLearning courses such as Millionaire Quiz Game, Crossword Game and Race To The Treasure thanks to a bunch of Interactive Objects, Events – Actions, Feedback Layers, Slide Masters, Question Pools, Random Slides, and Object States that ActivePresenter provides for.  So, try out ActivePresenter and let us know if you could create any courses using it.

Millionaire quiz game