(Last Updated: August 6, 2020)

Video content is already booming on social media. Predictably, this exponential growth will constantly continue in the upcoming years. It is forecast that 82% of web traffic will move towards video content by 2022. Taking up the dominant portion of the whole Internet traffic, video will become the most popular content consumed globally. However, if you are not convinced of this fact, why don’t you spend some minutes on reading this article?

The Importance of Video Content in Marketing StrategyImage by Tumisu from Pixabay

Why is Video Content so Important in Marketing Strategy?

Video Predominates over other Forms of Content

According to Video Marketing Statistics 2020 conducted by Wyzowl, to learn about a product or service:

  • 66% who’d prefer to watch a short video. 
  • 18% who’d love to read a text-based article, website or post. 
  • 4% who’d like to view an infographic.
  • 3% who’d rather download an ebook or manual.
  • 3% who’d rather attend a webinar or pitch.
  • 2% who’d like a sales call or demo.

A Tutorial Video which Provides Step-by-Step Instructions on Using a Feature in ActivePresenter 8

Undoubtedly, video content has been gradually replacing the written forms such as blog posts or manuals. It also challenges other forms of content like infographics, podcasts, webinars, sales calls, and so on.

Of course, it cannot totally replace other forms of content, yet it has been predominating over them. 

Video Increases Search Traffic and Time-on-Page

Not only people prefer video, but also the best search engines like Google and YouTube love video. If your site has a video, it is more likely to show up on Google first page many times than a website without video. According to Wyzowl, 87% of all marketers say using video content has helped drive traffic to their websites. And what’s more, 81% of video marketers say video has helped increase the average time their visitors spend on page.

Search engines are always looking for content that can engage viewers. Definitely, no forms of content can entice more numerous and longer page views like video content. With the combination of all-in-one forms of content: text, image, infographic, and sound, a video has the ability to keep viewers watching it as long as it can convey valuable and interesting information.

Obviously, video can be a really valuable tool for increasing both traffic and time-on-page for your site. 

Video Drives more Leads and Sales

Positive video experiences can absolutely affect consumer’s purchasing behavior. A video can convert an audience from a normal viewer to a lead, then from a lead to a customer. Below are some statistics to illustrate this idea. Think with Google reveals that approximately 50% of internet users look for video related to product or service before visiting a store. Besides, according to Wyzowl, 84% of people are convinced to buy a product or service by watching a brand’s video. Meanwhile, 74% who are ready to buy or download a piece of software or app just by watching a video.

How to Make Videos on a Tight Budget?

Video content is good for marketing. That is already proven. However, do the benefits of creating a video exceed the amount of money, time, and effort needed to succeed? In fact, creating a video requires lots of technical equipment and many complicated steps. These steps may include: planning, scripting, learning how to use a camera, setting up studio, shooting, organizing footage, editing videos, choosing music, recording voiceover, etc. Comparatively, screencasting video is much easier and cheaper. To make a screencasting video, all you need to prepare is just a powerful screen recorder, a microphone, and a webcam. Then, you can hit the record button immediately. 

Product Introduction Video created with ActivePresenter

Screencasting is the best and most effective option for creating how-to video, demo video, or software simulation. These types of videos can show off exactly what your product is and how to use it. They also help to bring truly real experiences about using that product for consumers. Thanks to the reasonable cost and easy-to-use features, gone are the days in which investing in videos was a luxury only a few could afford.

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