The fact is that we are no longer in the time when text and images only could convince someone to buy products or services. According to a recent research of Nielsen, trust in traditional paid advertising messages declines while the confidence in online and mobile advertising, as the second-most-trusted format (after recommendations from friends and family) is increasing. And it is predicted that more and more brands will increase the social media usage including videos. By saying that, if you have a product or a service, a website and you want to gain more benefits, videos should be a must-have medium included. They might be introduction videos, promotional videos, testimonial videos, etc. that not only bring detailed information but beyond. They are used to draw viewers’ attention and keep the attention long enough for prospects to buy your products.

All screencast software are great in their own ways. But, the truth is that the best ones always have prominently common features.

The days of very basic screencast software are gone forever, challenged by professional tools with smart screen capturing technology like ActivePresenter. So how does a professional screencast software look like?

In this article, we will go through a list of features that a professional screencast software must have. And with this in mind, you can choose the best one for you or develop your desired app that satisfies your prospects.