Tutorials & Tips about Screen Recording and Video Editing

The fact is that we are no longer in the time when text and images only could convince someone to buy products or services. According to a recent research of Nielsen, trust in traditional paid advertising messages declines while the confidence in online and mobile advertising, as the second-most-trusted format (after recommendations from friends and family) is increasing. And it is predicted that more and more brands will increase the social media usage including videos. By saying that, if you have a product or a service, a website and you want to gain more benefits, videos should be a must-have medium included. They might be introduction videos, promotional videos, testimonial videos, etc. that not only bring detailed information but beyond. They are used to draw viewers’ attention and keep the attention long enough for prospects to buy your products.

The role of the written materials in training is irrefutable, and sure enough, you will need to create them sometimes. Today, I am eager to show you how to create helpful software operations manuals with a powerful screen recording and eLearning authoring tool – ActivePresenter 7.

According to many marketing gurus, one of the key techniques for retaining customers is by improving customer experience through videos, especially screencasts. With the rise of smart devices, recorded videos are accessible to customers anytime and anywhere. They can play, watch, pause, stop, and replay screencasts as many times as they need. For more information about benefits of screencasts, refer to Why We Love Screencasts and You Should Too.

In this article, we bring you two effective ways to increase customer retention by using screencasts. Once mastering these techniques, you will build long-term customer relations, stay profitable, and make your brand stand out from the crowd.