According to many marketing gurus, one of the key techniques for retaining customers is by improving customer experience through videos, especially screencasts. With the rise of smart devices, recorded videos are accessible to customers anytime and anywhere. They can play, watch, pause, stop, and replay screencasts as many times as they need. For more information about benefits of screencasts, refer to Why We Love Screencasts and You Should Too.
In this article, we bring you two effective ways to increase customer retention by using screencasts. Once mastering these techniques, you will build long-term customer relations, stay profitable, and make your brand stand out from the crowd. read more
There are a larger number of screen recording tools (also called screencasting tools) out there. Basically, the simplest screen recorders just capture what’s happening on the screen, and allow you to save recorded videos in the common formats like MP4. Besides, there are also a few screencasting tools having some basic video editing options but watermarks added to the output videos.
However, when technology advances and user demands are on the rise, an application with just the facility for recording screen seems to be not enough. You may need a full-featured application which supports the capabilities to record screen, change the volume, adjust the speed, and insert background music into recorded videos, etc.
Then, here is the solution to meet all your requirements: ActivePresenter. This is a screen recording, video editing, and eLearning authoring tool with a large variety of powerful features, helping you to capture screen and edit captured videos in a matter of minutes. More importantly, ActivePresenter free version provides full access to all video editing features, and you can edit videos without time limit, watermarks, and pop-up ads.
Still not convinced? So, let’s take a closer look at how you can both record screen and edit recorded videos just using ActivePresenter. read more
In the process of making a screencast or training video, you will often find the need to crop video. That is because it’s has been proved that taking extra recordings and edit the recorded video later often helps us reducing the product time in making training videos dramatically. read more
Working with computer monitor is probably one of the tasks that you do almost every day. Some moment, you will need to record activities on the computer screen for a specific purpose such as: create training videos, product demonstration videos, software simulations or cooperative eLearning courses. That is what so-called a screencast. Whether you agree with our definition or not, you still have to admit that recording computer screen is the first step in creating a screencast. That’s what we are talking about in this article. It’s all about ActivePresenter Free edition – The best free screen recorder for screencast on Windows and Mac. read more
The fact is that we are no longer in the time when text and images only could convince someone to buy products or services. According to a recent research of Nielsen, trust in traditional paid advertising messages declines while the confidence in online and mobile advertising, as the second-most-trusted format (after recommendations from friends and family) is increasing. And it is predicted that more and more brands will increase the social media usage including videos. By saying that, if you have a product or a service, a website and you want to gain more benefits, videos should be a must-have medium included. They might be introduction videos, promotional videos, testimonial videos, etc. that not only bring detailed information but beyond. They are used to draw viewers’ attention and keep the attention long enough for prospects to buy your products. read more
All screencast software are great in their own ways. But, the truth is that the best ones always have prominently common features.
The days of very basic screencast software are gone forever, challenged by professional tools with smart screen capturing technology like ActivePresenter. So how does a professional screencast software look like?
In this article, we will go through a list of features that a professional screencast software must have. And with this in mind, you can choose the best one for you or develop your desired app that satisfies your prospects. read more
What Is Screencast and What is Screencasting? To begin with, screencasting is the act of recording computer screen with all images, sounds, and activities that happen along. And a screencast is a video that you will acquire after screencasting with a screen recorder.... read more
Let's figure out what is screencast? There are many definitions about screencast which are widely spread on the internet nowadays. However, the best definition that we completely agreed is "Screencast is a digital recording of computer screen output, included audio".... read more
There are so many screencasting tools available now like ActivePresenter. This can be viewed as a result of an increasing demand for recording screen coming from almost all fields. If you are a beginner in the world of screencasting and you desperately want to do... read more
Pick up a professional tool for making Video tutorials first ActivePresenter is a powerful screen recording and interactive eLearning authoring tool that allows designing comprehensive eLearning contents, making effective and intensive video tutorials, demonstrations,... read more