Tutorials & Tips about Screen Recording and Video Editing

According to many marketing gurus, one of the key techniques for retaining customers is by improving customer experience through videos, especially screencasts. With the rise of smart devices, recorded videos are accessible to customers anytime and anywhere. They can play, watch, pause, stop, and replay screencasts as many times as they need. For more information about benefits of screencasts, refer to Why We Love Screencasts and You Should Too.

In this article, we bring you two effective ways to increase customer retention by using screencasts. Once mastering these techniques, you will build long-term customer relations, stay profitable, and make your brand stand out from the crowd.

In the process of making a screencast or training video, you will often find the need to crop video. That is because it’s has been proved that taking extra recordings and edit the recorded video later often helps us reducing the product time in making training videos dramatically.

Working with computer monitor is probably one of the tasks that you do almost every day. Some moment, you will need to record activities on the computer screen for a specific purpose such as: create training videos, product demonstration videos, software simulations or cooperative eLearning courses. That is what so-called a screencast. Whether you agree with our definition or not, you still have to admit that recording computer screen is the first step in creating a screencast. That’s what we are talking about in this article. It’s all about ActivePresenter Free edition – The best free screen recorder for screencast on Windows and Mac.

The fact is that we are no longer in the time when text and images only could convince someone to buy products or services. According to a recent research of Nielsen, trust in traditional paid advertising messages declines while the confidence in online and mobile advertising, as the second-most-trusted format (after recommendations from friends and family) is increasing. And it is predicted that more and more brands will increase the social media usage including videos. By saying that, if you have a product or a service, a website and you want to gain more benefits, videos should be a must-have medium included. They might be introduction videos, promotional videos, testimonial videos, etc. that not only bring detailed information but beyond. They are used to draw viewers’ attention and keep the attention long enough for prospects to buy your products.

All screencast software are great in their own ways. But, the truth is that the best ones always have prominently common features.

The days of very basic screencast software are gone forever, challenged by professional tools with smart screen capturing technology like ActivePresenter. So how does a professional screencast software look like?

In this article, we will go through a list of features that a professional screencast software must have. And with this in mind, you can choose the best one for you or develop your desired app that satisfies your prospects.