(Last Updated On: October 20, 2022)

With the advent of eLearning, it opens a new horizon for us to explore and conquer. So, what makes eLearning so exciting? What makes it more successful? The answers to these questions can be very different. However, there is one thing that cannot be denied. Video in eLearning is one of the foundational tools which impacts on each course’s success. 

Video in eLearning - an Important Element of Success

So, what will we receive when using video in eLearning? Let’s make it clear in today’s blog post.

Why We Should Use Video in eLearning? 

There are four main reasons for this question. Keep reading to find them out. 

1. Keeping Learners Interested and Engaged

Clearly, making your learners always excited and desire to learn the course is not an easy task. However, a video in an eLearning course can be your solution.
As can be seen, active visuals, sound, animation, etc., appeal to people of different ages. Using a creative mixture of these elements is an effective way to grab learners’ attention and raise their emotions. Plus, it improves learners’ retention and even motivates them. Learning by watching an interactive online video helps learners reduce stress and feel relaxed as well. As a result, they can realize the joy of learning, enjoy it, then get the whole message from the course.

Video in eLearning Keep Learners Interested and Engaged

Image by Sasin Tipchai from Pixabay 

In general, everyone loves videos. So, a video in eLearning course makes a great addition. 

2. Providing a Wide Range of Information Quickly

Beyond a shadow of a doubt, people desire to have a wide knowledge. However, “What we know is a drop, what we don’t know is an ocean.” (Isaac Newton). Hence, people tend to try to absorb as much knowledge as possible whenever they study. 

In fact, reading online materials is quite boring, whether just a chapter. Instead, learners prefer watching an eLearning video that wraps all the key information in. As you may know, learners retain 95% of the knowledge when they watch a video. Meanwhile, they just keep 10% when reading text. Some learners are good at learning via reading but others need visuals and sound.

Video provide wide range of information quickly

Obviously, a video in eLearning courses provides lots of knowledge in a short amount of time. After some minutes of watching it, learners may cover all the vital information. Plus, this helps them save time and money instead of going to face-to-face classes.

3. Demonstrating procedures clearly 

Today, learning via an online video is more preferable than ever before. For example, you want to know how to practice yoga in the morning, plant cherry seeds or even create a blog, let’s search for them on the Internet. Just after a few seconds, a myriad of available instructional videos will appear, showing us step-by-step processes. And then, you just need to follow to complete your task. Thanks to showing steps clearly, learners will have the chance to arrange and connect their ideas. And so, this facilitates deep thought and grasp.  

So, if you are finding a way to describe concepts or demonstrate procedures in your course clearly, think about an eLearning video. Moreover, a video in eLearning courses will become easier to understand if it includes closed captions

4. Accessing via Multiple Devices

Last but not least, this is an important reason for using video in eLearning. In this world, an online video can be accessed on any device such as mobile phones, laptops, home PCs, or other on-the-go devices. Plus, eLearning video is totally fits on-the-go learning, which is a popular new trend today. 

Video in eLearning access via Multiple Devices

With access to short videos on portable devices, it’s no wonder that 99% of smartphone users trust that mobile formats enhance their eLearning experience.

Final Words 

You have known 4 main reasons why we should use video in eLearning. Evidently, eLearning video is one of eLearning resources to boost kid’s engagement. So, what are you waiting for? It’s time to create your own videos for online courses. Bear in mind that ActivePresenter is always with you. 


ActivePresenter is an outstanding eLearning tool with advanced video recording and editing features. It allows you to create lots of online content types such as video demos, software simulations, quizzes, and games. Don’t hesitate to give it a try. Download it from now on and feel free to contact us. Hope that it inspires you. Have a good time!